Managing Your Personal Brand

A leader’s brand is their reputation; how stakeholders perceive them and describe them to others.  A positive and well-managed brand can enhance a leader’s credibility, help them to get things done, build self-awareness and broaden or accelerate the leader’s impact and opportunities.  This workshop provides a roadmap for participants to define and manage their personal brand.

• A file of worksheets and tools to implement after the workshop

• Definitions of personal brand components:
  Product, Persona, Packaging, Permission and Promotion
• How to identify your “product” and what differentiates you from others
• Importance of emotional intelligence and gravitas
• Communication skills and why they matter
• How image and “packaging” co-exist with authenticity and inclusion
• Fostering the mindset for self-promotion
• How to identify your advocates and detractors
• How to promote your personal brand